Take Pride Movement™ Reversible Sherpa Jacket

Two jackets. One statement. Built for every season.

The Take Pride Movement™ Reversible Sherpa Jacket is built for those who carry pride wherever they go. Designed for everyday wear, this premium reversible jacket gives you two completely different looks without compromising comfort, warmth or style.

One side features a heavyweight premium sherpa fleece for exceptional warmth and comfort. Reverse it to reveal a lightweight, wind-resistant nylon shell, giving you a clean technical look that’s perfect for changing weather and everyday adventures.

Every detail has been carefully considered—from the bold premium appliqué embroidered ALWAYS logo across the chest to the embroidered Aboriginal Flag and Take Pride Movement™ branding. This isn’t just another jacket; it’s a statement piece that represents resilience, identity and pride.

Premium Features

• Premium appliqué embroidered ALWAYS logo
• Fully reversible design
• Heavyweight premium sherpa fleece
• Lightweight wind-resistant nylon outer shell
• Embroidered Aboriginal Flag
• Embroidered Take Pride Movement™ logos
• Full-length premium zip closure
• Dual zip hand pockets
• Utility chest pocket with zip closure
• Premium woven Take Pride Movement™ label
• Relaxed unisex fit
• Built for everyday wear
• Limited production run

Two Looks. One Jacket.

Sherpa Side

Wrap yourself in premium heavyweight sherpa fleece designed to keep you warm without sacrificing comfort. Perfect for cool mornings, nights around the fire or everyday winter wear.

Nylon Side

Flip it inside out for a lightweight, wind-resistant technical shell featuring bold embroidery and the signature ALWAYS appliqué logo. Ideal for unpredictable weather and effortless everyday styling.

Premium Embroidery

Unlike printed graphics, the ALWAYS logo is crafted using premium appliqué embroidery, delivering a high-end finish that’s built to last. Combined with embroidered Aboriginal Flag and Take Pride Movement™ logos, every jacket is finished with exceptional attention to detail.

Fit

• Relaxed unisex fit
• True to size
• Size up for an oversized streetwear fit
• Designed for layering

Materials

• Premium heavyweight sherpa fleece
• Durable nylon outer shell
• Premium appliqué embroidery
• High-quality embroidered logos
• Heavy-duty zip hardware

Care Instructions

• Cold gentle machine wash
• Wash inside out
• Do not bleach
• Hang dry
• Do not tumble dry
• Do not iron embroidery

**Take Pride in who you are.

Take Pride in where you come from.
Take Pride in the Movement.**

Limited Release — Produced in small quantities. Once sold out, this design will not be restocked.